Progressive Staffing - Careers

Regional Marketing Director


Date Posted:

11-09-20 (06:04 PM)

Location:

Remote, Illinois, UnitedStates

Salary:

Openings:

1


Description:

Position Overview:
As Regional Marketing Director you will be working as Strategic marketing leader and have a passion for value-driven narrative and bottom-line impact. Should be able to adapt to the changing technology landscape to build a healthy business pipeline.

Key Responsibilities:

  • Craft a strategic regional marketing plan to contribute to revenue pipeline, brand awareness & customer marketing
  • Responsible for building brand awareness and developing corporate positioning to grow market share
  • Strategize and build/oversee marketing materials to promote and accurately convey product features and benefits, including client communications, press releases, white papers, case studies, byline articles, web copy, blog posts, monthly newsletters, PowerPoint presentations, product sheets and conference materials
  • Develop and execute marketing campaigns to achieve pipeline targets
  • Partner with product and partnership teams to create and execute go-to-market plans for new and updated products
  • Should be able to build regional storytelling 
  • Regional Partner marketing initiatives, Plan & execute locally relevant webinars, Build an event participation strategy
  • Spearhead paid Marketing initiatives
  • Mange regional customer marketing
  • Build an active influencer, media & analyst relations program

Experience & Knowledge:

  • Min. 10+ years of relevant experience with Renowned B2C/ B2B/ SaaS/enterprise Technology Marketing segment is preferred.
  • College degree in a related discipline; international business degree or MBA is a plus
  • Proven ability to drive lead generation and customer expansion and retention in the B2B SaaS products in Americas region is strongly preferred
  • Proven ability to manage a team of marketers and deliver results
  • Possess excellent communication, presentation skills, research, analytical and strategic planning experience